WE are Linux!

We are going to put a car in the Indianapolis 500, you and I... because WE are Linux!

Category:

Sports

Tags:

• tux
• 500
• indy
• linux
• indianapolis
• tux500
• ims
• motor
• speedway
• bob
• moore

[pbaker123]

You're using big brand tactics for an unknown logo. You expect that someone spots the penguin AND remains curious enough to investigate, and you further expect to provide real insight in 1 column inch of print.

For perspective, 25k USD buys 25.000 volume pressed CDs, 5 large conferences or 160 OLPC boxes for donation - much more coverage, screen time and interviews. And what will happen to funds if you DON'T reach target?

Cute, but misguided IMHO. I wish you luck.

[tux500]

Unknown brands advertise in this way all the time... that's one way they become KNOWN brands.

25,000 pressed CD's reach roughly 25,000 people. We're talking about potentially reaching millions, and getting those people to ask "What is Linux?" That's how marketing works.

If we can manage to reach one of the higher sponsorship levels, the story will be HUGE. It will be much more exposure than just the race.

As for your final question, we addressed that in a story on linux-dot-com.

[pbaker123]

So you want Linux supporters to pay for your hobby? And how is that going to help the community? How many ads do you think will be seen other than that one on the winners car? Oh, and let me dispel that notice of "WE" - it's YOU who wants it. It's US who'd pay for something that has at best questionable value. Sorry, you'll have to try harder than that.

[tux500]

In short... yes it is a hobby of mine, so is Linux. I don't understand why you find that relevant to the discussion. This isn't about me. This is about marketing Linux... to get the non-technical person to start having a discussion about Linux. Target, Motorola, The New York Stock Exchange, Jim Beam, Vonage, and many other companies don't find this to be of questionable value. What exactly do you know that they don't?

[softwareScout]

this video is WAY too long to prove its point that "WE ARE LINUX". 30 seconds could have made the point just fine.

[kodyro]

linux not a program, linux is a operating sistem

[aceenigmax]

Really professional, love the enthusiasm!

[norvman]

Second Crit.. all Racing advertisers started in the minor league Racing Circuits... testing the waters to see if Racing would panout for them... This means they had a survey team that took segment surveys of people who attended the racing events to see if who was buying or at least 'seeing' the Adds on the Cars.

Name Brands like 'Tide' for instance only worked when people already recognized the Logo they saw on the side of the Car... I highly recomend SCCA racing cars as good place to start ads

[norvman]

My crit... Okay... Good Idea... Bad implementation I get Racing equals Linux equals Racing But you obviously haven't consulted a Real Advertising person about this... Delivery is too long and toooo 'sloooooow' for a product that I am supposing your wanting to say is 'FAST!!!! Redo the Add... Make it 15 seconds tops... name off all the things alike in motor racing AND linux engineering Refinement Teamwork Desire Speed Linux take pics of all the parts of a Race Car that show these qualities

[begrackled]

Fails like a midget, paraplegic sumo wrestler. I'm embarrassed *for* this tool. Brevity is the soul of wit, and this guy is... lame. Dude, you're making us Linux neckbeard fanboys look even worse than we do already. Please, for the love of god, stop.

[UltimatePisman]

Did anyone notice that there're more Linux users around then most people think?

I mean, Nokia N900, Google Android, TomTom Navigator, most routers, most websites, Google, even YouTube, all Linux.

And that's good, because Linux is great!

[spymasterwade]

@levo75 my retarded doesn't even make sense

[levo75]

@spymasterwade

>Not seeing your own mistake

>Calling me retarted anyways

HAHAHAOHWOW.jpg

[spymasterwade]

@levo75 my retarded wow ur retarded realy. my retarded dosen't even make scene.

[levo75]

My retarderd? What's wrong with my retarded?

[spymasterwade]

@levo75 ur retarted