A New Lion Logo for NYPL

Other ideas should have been explored. The "cartoonification" and "childish" views hold some weight. If the lion was a must then using pointed corners to finish the forms instead of rounded edges would have helped adults accept this identity. We did enjoy seeing the creative process.

The cartoonification of the logo is disappointing. However, it seems to be in line with the policy of closing Mid-Manhattan and using the (ugh!) Schwartzman building for all functions. This is the curse of popularization!

I liked the older, haughtier, library better.

I am sadly in agreement with Alexander Greyling. Writing as both a NYC designer and historian who uses all branches of the NYPL regularly, this new logo is a staggering disappointment. It shows amateurish decision making and a deep misunderstanding of their constituency. Although I doubt readers who use the library know or care about the logo, this naive mark is confusing. One must ask, "When was the NYPL only synonymous with books for children?" This is poor, poor judgment. Try again folks.

Why has the comments for the related videos been disabled? And why do we see only positive related videos? Surely there are some other videos as well! Makes you think if the NYPL is fair and truthful with the video comment of their new logo.

Great update.... modern update while keeping the quiet respect the logo deserves.

As a designer in South Africa, I have always had great respect for the iconic American designers such as Paul Rand and the benevolent Milton Glaser, famous for his design of the I Love NY brandmark that was done pro bono in 1976.

It was a shock for me to see that the classic NYPL logo, such a noble and proud symbol, had been degraded and devolved into an cartoon by an amateur amidst an abundance of design talent in one of the worlds leading design centers. Fire LeClerc and Blaustein!

I think the lion's head is too embedded in the mane - perhaps deleting just the right-most line, at the jaw, would promote the face into a strong Force. As is, it's a cartoon softly pillowed.

The need for better reproduction and scaling is valid, but this new logo falls so short of conveying the unique qualities of the library, the landmark building, the famous lion sculptures, and the attitude in user's minds of what a library is. Now its just another numb corporate logo.

One more example of poor graphic design becoming acceptable. A single lion head, no matter how stylized, has become too cliche - MGM and Kansas State come to mind. The NYPL is known for 2 lions - patience and fortitude. Why exploit just one lion?

It did make a great logo and now they've changed it to a cartoon