Night Out

New cinema advertising campaign aimed at young men...

The Portman Group/The Drinkaware Trust has launched a new advertising campaign targeted at young men. The ad will be shown in cinemas throughout the country with Mission Impossible 3 from 4th May and aims to raise awareness amongst men of excessive drinking and its potential consequences.

The ad is 30 seconds long and comprises a group of young men drinking in a bar, posing the idea of 'Things you need for a good night out.' Our main character is seen to be getting more and more drunk and ends up being involved in a fight after another drinker accidentally bumps into him. He punches the other drinker knocking him out leaving him with a bloody nose. The people around him look shocked (a girl he has been trying to impress looks disgusted) and the last shot is of the main character looking very guilty and remorseful. The end frame carries the strapline "If you do do drink, don't do drunk" and a reminder to visit the website drinkaware.co.uk which carries advice on responsible drinking.

http://www.portmangroup.org.uk/campaigns/293.asp

Title / Night Out
Client / Drink Aware Trust

Written & Directed by Michael Keillor
Music By Dan McRae

Category:

People & Blogs

Tags:

• Anti
• Binge
• Drinking
• Cinema
• Advert

[Adam657]

Gah, the old twenties...

[keiko909]

i dont do fighting when i go out, but this reaction is considered the "norm" in certain parts of england

[S4INTW4RRIOR]

Falcon punch!



[zuzed]

You also need an egg to start of the night.

[thevalleyboy1]

So he knocked his drink over him and instead of apologising and offering to buy him another one he turns around gives him a bit of lip. He was asking for it.

[masterjustin45]

happends all the time where i live

kinda sad to see it happen

[BluDevil93]

xD

ha ha ha

Tit!

[HunGerri]

btw in such snob places like that one in the video, such things like this don't happen often..

[HunGerri]

that guy deserved that punch, hehe

[chretiendutroyes]

Ok, so he had a bunch of drinks and beat the shit out of someone. People have had worse nights out.