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Forever Dirk

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Published on May 18, 2013

The NBA Finals 2013 campaign, "FOREVER is BIG," is the first to celebrate current NBA players who are on their way to becoming legends because of successful Finals moments that live on and resonate in pop-culture forever. In this commercial, we see Dallas Mavericks superstar Dirk Nowitzki make an incredible signature fade away jump shot in Game 6 of the 2011 NBA Finals against the Miami Heat. Dirk remains suspended in time as we see this same iconic moment depicted all over the world in various ways, from cardboard cutouts to toy figurines, representing the different ways the moment is remembered in our collective consciousness. The spot ends by returning to the scene of the play to find Dirk suspended forever in place where this game-changing moment happened. "FOREVER is BIG."

The NBA Finals 2013 beginning June 6 on ABC.

Music by Austrian hip-hop artist RAF 3.0 "Wie Kannst Du Nur" ("How Can You Only").

About the NBA:
The NBA is the premier professional basketball league in the United States and Canada. The league is truly global, with games and programming in 215 countries and territories in 47 languages, as well as rosters that currently feature 85 international players from 36 countries and territories. For the 2012-13 season, each of the league's 30 teams will play 82 regular-season games, followed by a postseason for those that qualify.

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