Steve Grove, YouTube and Lee Odden, TopRank on YouTube video optimization, SES San Jose 2009

Steve Grove of YouTube and Lee Odden of TopRank http://www.toprankblog.com discuss strategies for YouTube video optimization in the YouTube - o - Sphere for marketers and even regular old citizens. Grove: The news events of the last few months have shown that video can be what we might consider real time marketing for activism. It helps those who are trying to get their message out there to a much wider audience than can be on site. In Iran, of course, this happened when protesters were in the streets of Tehran protesting the election of A... and they knew that YouTube was going to be there as a way of getting a broader audience than just Tehran; they knew they had a global audience waiting for them to post it, and that they would immediately attract broader global attention on the issue. We have also seen this YouTube video strategy take place on a local scale, with the targeting of users by IP address so that news content hits the right eyeballs, and broadcasting your content in a realtime way is one of the things you can do to make sure that your content gets to the right people. Odden picks Grove's mind on how people can get more search benefits from such highly popular channels such as YouTube, either through changing their content or advertising. Grove: From a pure video content perspective, the challeng on YouTube is ensuring that you have rich metadata around your video. That means ensuring that there are lots of keywords for which you have optimized your YouTube video in your video description, that you have given your video an optimized title and tags. Make sure you do a searh on YouTube first so you know what's taking place in the YouTube - o - sphere around the topic on which you're uploading. Know what the conversation is. Check the pulse before you decide how you're going to optimize your video on YouTube. Secondly, you can actually buy against keywords on YouTube on our promoted videos program if you go to http://www.youtube.com/advertising you can learn more, but basically, it's a way to make sure your videos are being shown based on who's searching for what; it's the best targeting mechanism we have so far. With that promoted videos buy on YouTube you can get a call to action overlay, which people can click on as they're watching the content, and which they can click through on to buy your product.

Category:

Science & Technology

Tags:

• steve-grove
• ses-san-jose-2009
• ses
• san
• jose
• 2009
• lee-odden
• YouTube
• video-optimization
• toprank
• online-marketing-blog
• iran
• video
• advertising
• sponsored-videos

[catchafly1]

great advice it its good for activesism

[MrMichaelSmale]

Thank you for the tips guys. Awesome!!