NEW 2010 Jaguar XJ: A 4 door sports coupe? This is how you do it!

We just critiqued Porsche's Panamera for the way Porsche had manage to get the interpretation of its brand image into a 4 door sports coupe wrong, and immediately we are confronted with the introduction of the new Jaguar XJ, a 4 door sports coupe that show how a brand image can properly be translated in this type of vehicle.

In contrast to the Panamera we don't see a problem with neither the center line section nor with the visual side view. It is just not that hard to get right. Jaguar Design Director Ian Callum describes the new XJ as "a thoroughly modern interpretation of the quintessential Jaguar. Its visual impact stems from the elongated teardrop shape of the car's side windows, a powerful stance and wide track. It is the most emphatic statement yet of Jaguar's new design direction.

OK, we know, a lot of puffed up words, but if you look at the video and the pictures, wou will have to admit that this is quite a homogeneous interpretation of the new Jaguar design language in a car that was very much a traditional 3 box sedan. Having a set design language, a set brand image, is not necessarily a bad thing, if you know how to use it and how to reach new dimensions with it. Ian Callum obviously is and has been comfortable with the Jaguar image for quite some time.

Category:

Autos & Vehicles

Tags:

• Jaguar
• 2010
• XJ
• New XJ
• Ian Callum

[bobbypathak123]

best looking car of this year! beautiful car!!!

[nonrate2006]

beautiful!! I love it! I was on-board with the S Class Mercedes but after looking at this car, Im on the Jag band-wagon

[steven4rmnewyork]

looks like a mercedes s550 a bmw 760 and a jaguar all in one

[Nunoelement]

After getting into this car, every other car seems so vulgar, like the bmw 7 series or the s class. beautiful car !

[Bartonsf]

Although not my favorite jag owned and I have had several the 2007 VDP is still my favorite. I avg nearly 29 mpg on the hwy and I absolutely love the look and craftsmanship of the interior.

I applaud jag for bringing the cars looks in line with the performance but I tend to think ( at least until I've seen one in person) they did a better job of styling the s-type replacement the XF which in my book is a total home run in the looks dept.

[BudleighSaltertonBoy]

The reason why I am a jag man and will be for life is the amount of work that goes into these cars. Jaguar spends more time assembling and crafting an interior than audi, bmw, or mercedes spend building an entire car. That is why I am a Jaguar man. The pride in craftsmanship!

[anurek123]

the technology in this car is amazing!! aaahh i so want one badly :D.

[maureencora1]

I guess it will grow on you, But I will miss the 2004-2009 style of XJs. If I do get a XJ it will be a 2009.

[mrtecno99]

Nice modern classic design car....

[Simsalabimmm]

Not really