PODCAST FIA: Mercado infantil não está para brincadeiras

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Uploaded by on Jan 19, 2010

MBA Marketing de Serviços FIA
Inscrições abertas: www.fia.com.br/mba_mktserv
Participe tbm da palestra gratuita (vagas limitadas).

Prof. Dr. Marcos Cortez Campomar, professora titular da FEA/USP e coordenador do MBA de Marketing de Serviços da FIA comenta sobre a influência da criança no processo de compras da família e sobre o mercado de consumo infantil.

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