Design for a Fair: The United States Pavilion at Expo '67 Montreal
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Uploaded by Pchermayeff on Jul 26, 2010
http://www.peterchermayeff.com/
In 1965, the US Government, represented by the US Information Agency, having decided to fund and develop US participation at Expo '67, a Category 1 World's Fair, in Montreal, put Jack Masey of USIA in charge and retained Cambridge Seven Associates, architects and exhibit designers, to undertake the design of the exhibition and Buckminster Fuller to undertake the design of the enclosing pavilion. The principals of Cambridge Seven proposed to Buckminster Fuller that he and his colleagues provide a 3/4 geodesic sphere as the pavilion structure, within which they would design a composition of platforms linked by escalators and stairs, floating free within the space, never touching the sphere. The Cambridge Seven team also requested that the Expo Authorities route their looping Expo Monorail through the sphere at the equator, adding another kinetic experience to the space. The exhibition featured NASA's space exploration technology, the movies of Hollywood, abstract expressionist painting and sculpture, and a broad range of inventions, musical instruments, hats and folk art, all as an expression of the diverse creative spirit of America.
Voices in the film:
Jack Masey, United States Information Agency
Ivan Chermayeff
Peter Chermayeff
Paul E. Dietrich
Tom Geismar
Terry Rankine,
founders of
Cambridge Seven Associates
with Alden B. Christie in 1962.
© Peter Chermayeff
www.peterchermayeff.com
For a DVD or Blu-ray copy, or for permission to reproduce or use in other contexts, please write to pchermayeff@peterchermayeff.com.
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Expo 67 was an example of the very best in exposition design. The American pavilion was a landmark celebration of ideas, technology, festivity and purpose all in one brilliant building. A pinnacle moment.
JET997u 10 months ago