Do the new rules of marketing work worldwide?
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DMS, your video here is very effective in getting your point across but I would venture to say that the majority of folks attending your seminars are *already* digital citizens i.e. they're web savvy. Of course 95% use Google to get their info!
Your anecdotal method is effective but should not be mistaken for statistical significance. As founder of an inbound agency in Costa Rica, I have first hand knowledge. Educating the market here has been very challenging!
Big fan, by the way
Tod Hirsch
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Brillaint. The questions areTHE most relevant in the current climate. You need an online presence because :
a) your prospect buys online
b) your prospect researches online
AND everyones prospect is researching online.
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David,
This video is PRICELESS! Traditional marketers are so adamant about defending old school tactics, but when pushed, they use new school methods. Thanks for all you do to raise the level of discussion around ROI on new media. You're a trailblazer and will make the fight much easier for the rest of us in the industry!
Amber Avines @wordsdonewrite
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Linked this video to my blog.
David, I keep telling my clients the audience has moved. Marketing strategies need to include new ways to reach and engage them.
Been a believer since I took your 1-day seminar in August 2008
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you're awesome man. i'm shocked your videos don't get more hits. Reading World Wide Rave right now and am totally into it.
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Jeff - thanks for linking from your blog. David.
freshspot 2 years ago