Client: SM Investments Corporation
Agency: Draftfcb Manila
Creatives: Karen Vinalay, Jhett Baroma, Val Santos, Sid Samodio
Accounts: Kath Uson, Geraldine Laroza, Minerva Delena, Diana Lesaca, Arnold Liong
Producers: Janet Barbara, Joy Barbara
Production House: Provill
Director: Cholo Laurel
Post Production: We Love Post
SM is designed to replace the Publics' COMFORT ZONE inside their homes. It is an artificial comfort zone for the public. Designed with only one aim in mind... To Siphon Consumer Money into the pockets of One Man... at the expense of the environment. How many trees are displaced for every SM Mall erected?... how much Carbon Footprint is produced by its Central Air condition system? How much mark up does every consumer good has to have in order for tenants to upkeep their stalls with their rent?
ehnriko 2 months ago
when i saw this for the first time it gave me the chills. i didn't know why then it hit me, can you imagine life without sm malls?
i even remember my mom bringing me and my sister to the very first sm store in manila some 20 yrs ago.
love sm specially megamall.
selfiebee 6 months ago
im proud to be part of the experience. im part of SM!
p3t3rg0 8 months ago
great! proud to be an scmc employee
ridetheLIMousine 9 months ago
Grace Magno posted this link to her facebook, and I commented to her, "A branding masterpiece. The "WOW" expression on the kid's face when the family walks into what I assume is their new home is priceless."
musiquedecor 9 months ago