Sweden's TAT talks cell phone user interfaces

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Uploaded by on Oct 19, 2010

In the competitive mobile phone market, specifications alone no longer cut it. Thanks to innovation from Apple, cell phone makers are having to think harder about the user interface. One of the companies at the forefront of UI design is Sweden's The Astonishing Tribe. TAT pursues UIs that are visually appealing and take advantage of the latest technology to make phones and services more useful.

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  • TAT is doing some great work. Unfortunately they don't develop their own apps, they just share their tech through contracts with carriers. Of course the carriers will butcher anything they get their hands on! I'm optimistic about TAT's future.

  • :-)

  • I like the 3D map.

  • Man the cubes look so cool!

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