Content and CONTEXT is King (by Media Futurist Gerd Leonhard)

As the web becomes ubiquitous, everywhere, and mobile access dwarfs computers, we are seeing a key shift in the way that people use (fka consume) content. While it used to be good enough to present high-quality and professional content (think traditional TV, Radio etc) now people aka USERS want and really value good CONTEXT, too, i.e. links, recommendations, ratings, comments... and the conversation around the content. Social media brings this into sharp focus: all the stuff around content (I like to call this meta-content) is now just as important as the content itself. This has significant impact on every player in the content industries. More at http://www.mediafuturist.com/content_20/

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People & Blogs

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