CEP - Campaign Shooting

The Brand & Visual Communication Departments of LIGANOVA realized an integrated BrandRetail-Marketing-Concept for both of medi compression's lifestyle-brands ITEM m6 and CEP.

The BrandRetail Company is responsible for the entire launch and positioning of both brands: amongst others the project includes the conception of the brand identity, a complete revision and redesign of all B2C and B2B tools, the relaunch of the websites as well as the reconception and production of all POS-arrangements.

The integrated 360°-campaign started in March with the first printed advertisements for Item m6 in selected magazines.

Category:

Entertainment

Tags:

• CEP
• Liganova
• medi
• lifestyle