Customer Acquisition with TIBCO Spotfire Miner

Carefully targeting your marketing efforts is critical for acquiring new customers efficiently and cost-effectively. Spotfire Miners advanced analytics will help you tailor your marketing offers to maximize response and conversion rates. The Spotfire Enterprise Analytics platform will help you integrate and leverage analytics across your organization.

In this demo:
Retrieve data on who has responded to credit card offers in the past
Explore this data to better understand it
Using this data, build a model to predict who is likely to respond to credit card offers in the future
Use that model to identify the best prospects
Export the list of prospects for marketing

Category:

Science & Technology

Tags:

• drag and drop BI
• miner
• Spotfire miner
• insightful
• S+
• R language
• business intelligence
• predictive analytics
• regression analysis
• analytics