Fun is the Future: Mastering Gamification

Google Tech Talk
October 26, 2010

Presented by Gabe Zichermann.

ABSTRACT

Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for "traditional" marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years? Find out more in this in-depth discussion with Gamification Expert, Gabe Zichermann -- author of "Game-Based Marketing" and the Gamification.co blog, and Chair of the Gamification Summit.

GABE ZICHERMANN is an author, highly rated public speaker and serial entrepreneur. His most recent book,Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. Gabe is also the Chair of the Gamification Workshops and Summit, upcoming events that bring together the leading minds in Gamification and Engagement Science - http://gsummit.com. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.

• Category

  Science & Technology

[Alex So]

You sir are a genius

[Bumba Dawg]

Jonathan Blow talks about Truth VS Manipulation with games.

I think this gamifibuzzwordy guy needs to learn respect. People are not cows needing to be milked.

[Matt Kresling]

This isn't gamification--it's assholification.

[Roark3000]

Haha! "Farmville is [...] Poke with cows."

[Wawan Budi Setiawan]

Guys, increase your vertical jump does not have to be difficult (I used to feel it did). I'll give you some advice right now. Look for a jump vertical manual called Nobolaron Manual (do a search on google). Seriously, that program has changed my life. I probably should not even be mentioning it because I do not want a bunch of other folks out there running the same "game" but whatever, I'm in a great mood today so I will share the wealth haha.

[Joe Nickence]

Excellent presentation!

[sanxfxteam]

It does not mention player fatigue being a downside, and making the player leave for a perceived more rewarding system. But otherwise, I've never seen such a clear and complete presentation of gamification. Great job!

[TheLiubaa]

Thank you Gabe for explaining your favorite tactics for developing efficient scams that rid people of their time and money by creating an illusion of fun. You may be the designer this time around, but one day everyone gets to be a user too.

[Tronix Sarris]

genius

[Kevin S]

Gabe will be speaking at GSummit SF 2013 (April 16-18, 2013 in San Francisco) if anyone would like to see him and talk with him in person. More info on GSummit here - gsummit.com

[GGgamer266]

The modern education system is already somewhat gamified though. Students are awarded for achieving top grades, others are discouraged for "bad" behavior the only difference is with gamification it works harder to make everyone feel as though they are doing good, with the education system they really don't care, students consistently feel bad because they can't achieve the grades their classmates are doing. Gamification isn't designed to hurt anyone, it's to improve the way things are done.

[jaminunit]

Great video thanks!