Defining the digital tribes

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Uploaded by on Jan 11, 2010

To understand the opportunities and how to generate revenue from them, companies need to view their target customers in a new way—as members of Digital Tribes that expect focused and personalized services. When individuals visit a website they are coming there because they have a common interest, belief or purpose. We refer to these unique, specialized communities as digital tribes. This video explores seven of the most common types of digital tribes.
Featuring: Tudor Aw and Sanjaya Krishna

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