ITV News at Ten - New Look - November 2009

News at Ten along with the rest of ITV News got a new look on Monday 2nd November 2009. But unfortunately the show has now lost its unique brand and identity and now looks like the rest of ITV News.
What do you think?

Category:

Entertainment

Tags:

• ITV
• evening
• late
• news
• at
• ten
• 10
• 10pm
• ITV1
• program
• revamp
• brand
• realignment
• mark
• austin
• julie
• etchingham

[ChalkeyProductions]

What's the point of spending the best part of a year reintroducing the News At Ten brand, only to end up scrapping it for a genric ITV brand?

Leave the nationalised feel to the Beeb. If you're wanting to bring humanity to your broadcasts you'd keep it both regional and known... aka, News At Ten.

Also too much yellow... and why they needed to make it CGI when nothing's moving or impossible to build, I don't understand.

[catchthewave91]

looks cheap and unprofessional, but fits with ITV's tendancy to sensationalise and make gossip stories into news, i preferred ITV news back in early 2000s, looked good, start up music was good, as was reporting and presenting

[Buttercupline2]

@catchthewave91 whats the point in commenting if your not actually intrested in itv news go what the BBC news instead!

[CBCcorp]

1:39 Why they shouldn't use chroma key!

[JobieeKelly]

PAUSE AND PRESS 6 FOR BOMB :3

[davedavid86]

Garbage. Liked the old one. Go BBC!

[MrGamespecialist]

@MrGamespecialist Yes, i'm sure

[Lakilester00]

@MrGamespecialist Ya sure? 

[Buttercupline2]

@ChalkeyProductions yet they have wow 2 awards for this which is the best news at 10 since its re intro

[easy1355]

Hate this look.. looks like cheap tacky (American Fox style) rubbish.. the previous news at ten theme with the London Sky line was great!

[MrGamespecialist]

that intro was also used by Malaysia's state-owned RTM 1 for their 8pm news.

[pennyf9]

what happened to the intro showing Big Ben at 10:00?