Annenberg Research Seminar: Alison Hearn, University of Western Ontario

Please join students and faculty for a presentation by Alison Hearn, associate professor, Faculty of Information and Media Studies at the University of Western Ontario. Hearn holds the Rogers Chair of Studies in Journalism and New Information Technology and is coordinator of the media studies graduate program at Western Ontario. Her topic: "Sentimental 'greenbacks' of civilization": Cartes de Visite and the Pre-history of Self-branding.

From professor Hearn: "Over the past 150 years, in North America and Europe specifically, modes of self-presentation have become increasingly and complicatedly conditioned by the advances of capitalism and its ever-evolving search for new forms of value. Through an examination of a prototypical form of self-promotion, the carte de visite, I hope to illuminate how the contemporary promotional self has come to be both marked by capitalist logic and constitutive of it; how subjectivity, in all of its variability, has become immanent to processes of capitalist accumulation; how the other-directed 'I' has become money."

For more on Alison Hearn: http://www.fims.uwo.ca/peopleDirectory/faculty/fulltimefaculty/full_time_facu...

For the story on the event: http://blog.uscannenberg.org/?p=2783

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• Alison Hearn