Hovis 'Bike' advert 1973 (Britain's favourite TV ad)
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Uploaded by carltonreid on Jun 30, 2007
FROM: http://www.quickrelease.tv
HI-RES VODCAST: http://tinyurl.com/yrf278
In 1973, Hovis produced what became one of the all-time classic TV adverts, a delivery boy freewheeling down a cobbled northern hill.
In fact, the ad was shot on Gold Hill of Shaftesbury, Dorset. The director was (Sir) Ridley Scott. He later went on to direct Bladerunner, Alien, Thelma & Louise, and Gladiator.
The original boy on the bike, Carl Barlow, then 13, is now a 48-year-old fireman.
He said: "It was pure fate that I got the part as the Hovis boy. I was down to the last three, and it turned out that one of the two boys couldn't ride a bike, and the other wouldn't cut his hair into the pudding bowl style - it was the Seventies after all. As the only boy who could ride a bike and would cut his hair, I got the part."
The ad is also famous for its soundtrack. In Britain at least, Dvorak's 'New World' symphony - rearranged for brass - says 'Hovis' and 'good, plain Northern values.'
Like many classic adverts of the 1970s, the Hovis 'Bike' advert was produced by iconic advertising agency Collett Dickenson Pearce & Partners.
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this cant beat the caburys garilla advert sorry
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ridley scotts 1st ever tv....thing!
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@killanimalsforfun247 xD Well..that wuh luxury, wuh that! When I wuh a lad, wi ad tuh get up a month ago. Lick tar off th'rord fer 'er breakfast. Wash it down wi a bottle uh 2nd 'and bleach. Wark 700mile tuh work barefoot on 'ot coal, all up 'ill. Wer wi got a punch from t'boss n' ha'penny a year fer 'er trouble. Wark 800 mile, up hill all th'way home. Wer dad give us a thick ear, a fat lip, un sliced us in 'alf wi a bread knife. 367 days a year. And we wuh greatful.
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great ad!
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who cares this was and always will be our british heratige i love england with a passion and i see that advert and i think ohh im off up there normally but no i think id love to move there to get away from the little shits here
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Memories... but wasn't the advert remade several times?
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young fresh faced boys........cobblestones.....w
hite bread.......jumpers for goalposts....marv'lus -
I live about a 5 second walk from there lol
3 months ago 2
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@iconzero I'll bet! lol
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" A grand ride back"!! You kidding? Those cobblestones must've smashed your arsehole seven ways from Sunday!!
iconzero 10 months ago 34
In my day we used to do a days work before we even got up and we had to eat lumps of coal for breakfast. We had to walk 653 miles to work in bare feet and t' streets were paved with shards of broken glass coated with gnome shite. You young 'uns don't even know you're born.
killanimalsforfun247 9 months ago 17