Kevin Lane Keller 'Brand Planning'

In an increasingly competitive world, brand building needs creativity, imagination and well planned marketing programmes - deployed within a strategic framework that focuses all effort to maximum effect.

Kevin Lane Keller (One of the worlds most respected marketing authorities) sets out his 3 interlinked models for strategic brand planning to:

1. Establish a unique brand positioning
2. Create intense and actively loyal relationships with your customers
3. Better understand the financial impact of marketing expenditure and investment

Category:

Education

Tags:

• brand
• planning
• strategy
• management
• consumer
• behaviour

[AriLou91]

finally an interesting video on youtube!

[abigailbaker48]

I enjoyed watching your video! thanks for sharing!



[Tecolotito]

now i read his book Strategic Brand Management, and doing a task about Nike case for my master in the ITESM

[ArnoldCT05]

Now I understand after getting from the horse's mouth

[kevkel1993]

cool my name is to kevin keller