Project: Living Well @ YAO Social Innovation Awards Night

Project: Living Well is a journey inspired design company that has been featured on Trend Hunter, IndieGoGo, Techweek, Startup America Partnership, SocialBusiness.org and many others.

It started when two friends found themselves on a journey birthed out of the desire to change the world. They discovered themselves surrounded by others with the same desire. Inspired by lifestyle brands like Nike, FUBU and The North Face; the team set out to create a North Face for a difference kind of adventure; with products designed to outfit and encourage this difficult journey.

With a hand picked collection of journey inspired products making up the "Journey Pack", the product and brand was brought to crowdfunding platform IndieGoGo. In 3 months a community rallied around the idea and brought it to life.

Project: Living Well launches late summer 2012. For more information, visit http://www.projectlivingwell.com

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