Betting the farm on school kids: "Yes" campaign managers Jeff Flint and Frank Schubert

"Everything to do with schools."

Jeff Flint, "Yes on 1" campaign manager, explains how he and Frank Schubert won "Yes on 8" in California:

"Before we click to the next ad, in terms of one of the other principles we talked about - 'message discipline' - and also - 'surrounding people with it' - we launched that ad in conjunction with a statewide bus tour with the Wirthlins that we flew out to California to appear at the launch of that. And we did a lot of press just around that because that was, again, as Frank mentioned the point, where we had made the decision we were going to bet the farm on this argument over whether gay marriage would be taught in public schools. And so we made sure that every message medium in which we were communicating was on that point - not only paid media, but also the earned media."

Category:

News & Politics

Tags:

• Jeff Flint
• Frank Schubert
• Prop 8
• Question 1
• Proposition 8
• Question One
• Schools
• Kids
• Lies
• Wirthlins
• California
• Maine
• LDS
• Mormon