University of Tennessee Shopper Marketing Forum

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Uploaded by on Mar 29, 2011

The University of Tennessee Shopper Marketing Forum focuses on issues related to collaboration for shopper marketing (1) insights, (2) strategic planning, and (3) supply chain execution.

This forum is dedicated to the exploration and resolution of challenges associated with contemporary shopper marketing strategies and tactics and supporting the dissemination of shopper marketing knowledge to students at all levels.

Learn more on our website: shoppermarketing.utk.edu

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