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Ralph Ebersole - The Price is Right

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Uploaded by on Apr 1, 2010

Strategies and tools to align your pricing with the market

Panel discussion: Ralph Ebersole: Moderator
Panelists: Dale Pollak, vAuto; Pat Ryan Jr., FirstLook; Mike Waterman, DealerTrack AAX; Jim Flint, John Eagle Family of Dealerships, Corporate Director of Interactive Sales and Marketing; Kevin Frye, e-Commerce Director, Jeff Wyler Automotive Family

While price isnt the only factor car buyers consider, it does play an important role in the decision-making process. Shoppers tend to eliminate options at the high and low end of the spectrum, focusing on listings that are competitively price and deliver the most bang for the buck. This workshop examines how your pricing strategy drives the visibility of your inventory and can help you win more than your fair share of the deals in your community.

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