Making Strategy Simple

How do you talk about your business's strategy so that your employees
get it? Well, you've probably heard the phrase "Keep it simple, stupid."
And often the subtext of that is: "Keep it simple, because your people
are stupid." But the point of simplicity isn't to dumb things down.
You're not trying to solve a comprehension problem. You're trying to
solve a problem called decision paralysis.

Decision paralysis is a finding from psychology that says that the more choices we have, the more likely we are to freeze up and go with the path of least resistance. Here's one simple study: At a grocery store, there was a table where customers could sample 24 different kinds of jams. It was a big hit. Another day, there was a similar table with only 6 kinds of jams. It wasn't quite as popular. But here's the twist: When they counted up how many jars of jam sold, the table with only 6 jams outsold the one with 24 jams 10-to-1. When you've got 24 options, it's just too hard to choose. ...

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