The Alternative?
Loading...
Uploaded by kyliem88 on Feb 22, 2009
a video assignment for CMN 2170B New Media by Kylie McCready
My video identifies the close relationship between amateur digital producers and big media production companies. Spoofs of amateur videos on television depict the definite influence that amateur video has on these media productions.
We are no longer a passive audience. We actively seek media for our own satisfaction. Media production companies must become innovative and adapt to changing times in order to maintain viewer ship; and they have.
Media production companies are attempting to take back their audiences attention through what appears to be amateur digital production. This video explores big media posing as amateur digital production through examples such as lonelygirl15 and Bride Wig Out. Both are advertisements disguised as amateur videos; one for a television series, the other for Sunsilk hair products.
Using these and other examples, this video explores how advertisements use amateur digital productive appeal to encourage us to watch them again and again. The concept of amateur productive appeal is also depicted Weezers Pork and Beans video.
Is appropriation still subversive if big business throws it back? Is media production jamming our own culture?
In the competition for views, the amateurs have to become more professional in order to maintain their presence and funding. YouTube has invited members to become partners, in which advertisements will be placed on their video channels and pages. Advantages include: quicker search results, coming up in related videos, and recommending your video to others. However, if the internet is creating an alternative communication system which is separated from both state and commercial control, than YouTube is not the alternative.
As outline in my video and The Empire of Mind, what type of future we arrive at through the emerging public sphere entirely depends on what we do with it.
Watch and enjoy! :)
3:17
Advatech Pacific's uGATE-C Plus®by AdvatechPacificInc295 views- 1:55
Nun on the runby disguizer29,558 views
- 0:38
Hee Chul parody as Oh Seung Ha On Air Drama on Band of Brotherby eynjoy15,860 views
- 0:29
Sunsilk Commercialby hotliquidicepop154,498 views
- 9:23
Sole 4-17-08 Part 1by amcsnumber1fan6,452 views
- 13:13
PraTinawong 45by 09maintingle4,900 views
- 0:33
Grafitti Hair Salon Commercial - Beauty Salon - Hair Salonby omoiye1,574 views
- 3:46
Remember Me Now? Ch.23by MrsNickJonas0207824 views
- 0:15
Presidential Cuts Commercial (short version)by wildabarber245 views
- 2:39
MSM: My Subversive Media (an introduction)by msmmcdonald359 views
- 5:20
Weezer - Greatest Solo's Volume 2by WeezerFan4Ever4,037 views
- 0:47
Kyle's Reel - www.Amadin.biz part 1bby amadin7420 views
- 2:21
Pink Up is the New Pin Upby tekniksalon1,492 views
- 1:30
A Nelena Story 32.2by iloooveeyous1,688 views
- 2:00
Free Culture Remixby ayton16224 views
- 0:40
Chop Chop - Pantene Beautiful Lengthsby speedskibunny39,147 views
- 1:46
j0weys roxas wigby R0xas440122 views
- 1:43
Web Communication Through an Internet Community - youtubeby atomicsoda881,285 views
- 0:47
Black Widow, disguise sequenceby Ghostlywriter32,823 views
- 6:03
The Public Sphere and The Internet w/ host Karl Marxby curtvdl14,013 views
dude, I was just listening to Devil's Pie when I played this and it ALSO has Devil's Pie! Fucking crazy.
melusi23 5 months ago