Shredded Wheat Transvision Media

Last week saw the launch of a new multi million pound campaign for Shredded Wheat which includes TV, press and Digital OOH on transit media.

In the launch ad, Shredded Wheat is set in a 3D world reminiscent of Busby Berkeley's musical production numbers. Backed by a track from The Isley Brothers which provides an upbeat, energetic tempo and is voiced by Melanie Sykes.




This launch commercial focuses on the 100% Wholegrain products, Original and Bitesize demonstrating all the different ways to enjoy them, whether on their own or topped with delicious fruit, yogurt or honey. Further commercials will follow later in the year, including the launch of an exciting new product.

Category:

Entertainment

Tags:

• Shredded
• Wheat
• Transvision
• Media