Hot Wheels Secret Race Battle - 3D projection mapping in Sydney
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Uploaded by musedigital on Mar 10, 2011
On Thursday March 10, Hot Wheels™ lit up Circular Quay, showcasing groundbreaking 3D projection technology at Customs House in Sydney, Australia. In a spine tingling show, the notorious Hot Wheels™ Skull Racers shattered the facade of Customs House as they competed in the ultimate speed racing battle.
Brought to life by international digital advertising agency Muse Amsterdam, in collaboration with PostPanic and BeamSystems, the projection featured footage of the world's fastest vehicles in a stunt ridden challenge, travelling through the Customs House facade and into a fantasy world. Hot Wheels fans, young and old, were kept on the edge of their seats as the racers smashed their way through one of Sydney's most historic buildings.
Credits:
Client:
Mattel (AUS)
Senior Marketing Manager: Amanda Allegos
Senior Brand Manager: Ben Caddy
Agency:
Muse Amsterdam (NL) www.muse.nl
Client Services Director: Michael Littaur
Project Managers: Bert-Jan Strating, Wouter Donkers
Creative Director: Sander Ejlenberg
Art Director: Philia Beroud
Design: Magnus Löwing , Elano Collaco do Monte Teixeira
Strategy: Karlijn van den Berg
Other:
Production & Animation: PostPanic (NL)
Technical supervision & Play-out: BeamSystems (NL)
Sound design: Massive Music
Local Agency Mattel: 2Fish (AUS)
Hardware: TDC (AUS)
- 1,285 likes, 18 dislikes
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Top Comments
All Comments (115)
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Epic bests describes this
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@Aitoy1 who watches porn and pauses it to look up a video on youtube if im watching porn i know i dont have time to be looking stuff up on youtube.
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Really awesome!
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whoa
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Ya
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this is just amazing! they should use this kinda stuff more often in like other things like movies, video games, concerts, etc.
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wow this is so cooooooooooooooooooooooooooooo
oooooooooooooooooooooooool -
That is soo awesome!
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17 people blew up
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badass stuff here
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I pause my porn for this
Aitoy1 11 months ago 69
how can you dislike something like this.... this is f***ing brilliant.... and the idea behind it, even brighter
Keep it coming, this is great - different scenarios / context / tournaments (ex. bikes / motors)
I wouldnt mind to have a cinema like this
scarbido69 11 months ago 13