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The Marketing Mix with Michael Bucci

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Uploaded by on Oct 21, 2009

In "The Marketing Mix", Darden School of Business alumni in the marketing field give answers to probing questions about hot topics and trends in marketing and about their careers. This episode features Michael Bucci, Darden MBA Class of 1996 and President of K & M of Virginia, Inc.

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  • Very cool product and Michael has a thorough understanding of product exposure and penetration

  • A good marketing strategy is the key to success.

  • think you

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