Video: NBC's Research Czar: Online and Mobile Video Analytics are in the "Prehistoric Ages"

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
107 views
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Jul 28, 2010

Analytics around online and mobile video is in the "prehistoric ages," with no single source to provide adequate information, says Alan Wurtzel who is President, Research & Media Development at NBC Universal.

He says that while online video has become as normal as a "toaster" for consumer to use, the huge gap in the business is measurement data.

Beet.TV sat down with him on Tuesday in Manhattan at the paidContent Mobile conference where he was a speaker.

In this wide-ranging interview, he speaks about mobile video consumption, the emergence of Apps and predictions on how the industry may evolve.

Find this video at: http://www.beet.tv/2010/07/nbcs-research-czar-video-analytics-are-in-the-preh...

Category:

People & Blogs

Tags:

License:

Standard YouTube License

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (1)

Sign In or Sign Up now to post a comment!
  • interesting insight

Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more