Jim Lee, owner of Hometown Values talks about how he leverages BizXchange to pay for his cash expenses. Hometown Values is a direct mail piece that helps business owners gain more exposure for their business. He sell ad space to members of BizXchange and in turn is able to purchase business expenses. By remaining in close contact with his account executive and frequently checking the member website, he is able to offset his cash expenses and find new customers. He says BizXchange is another spoke in his marketing wheel and is a great business tool.
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