Harnessing the power of the new PROSUMER
People who like your services will tell 4 friends. People who dont will tell 14. This old axiom is just as true now as it was 100 years ago. Only change the numbers now to reflect the reach of the internet. Actually consider beyond just the reach of the internet. Consider the power the internet has given the consumer to, in a sense, do our job to write messages, form brand imagery, create advertisements, provide testimonials, develop case studies, and become thought leaders that are respected and followed. They have been given the power to transition from those that consume to those that produce. Consider the power of this new Prosumer.These bloggers, microbloggers, forum posters, social networking participants, spread messages, influence people around the world, and drive demand. This blog shares our thoughts and strategies for leveraging the power of the Prosumers to the benefit of your products and brands.
Link to this comment:
All Comments (0)