Barbara Theurkauf - Strategic DNA Intro for the Association of Strategic Planning NY Metro Chapter

Barbara Theurkauf has helped numerous clients formulate strategies and transform their businesses in her career as a consultant. Barbara has a strong background in the financial services industry, including insurance, banking and broker dealer clients. She has led efforts to build and/or redesign key functions, to align home office functions to changing market needs, and to establish program management offices that guide key strategic initiatives.

Strategic DNA is a book written by Lawrence Hobbs where he describes how the best managers ensure that the decisions and actions taken by their business are all connected to the same overall strategy. Managers who fail to do so squander time, money, and resources on unimportant tasks, then try to correct the problem with new plans and methods. Some of these solutions are worthwhile in their own right, but they too will inevitably fail if theyre not connected to the organizations other decisions and actions. Strategic DNA helps readers build the vital connections their business needs to bring its strategy to life. Author Lawrence Hobbs explains how to unite managerial activities and focus strategies for maximum effect using alignment-building methods that retain the discipline needed to stay on course. Crammed full of insights and tricks of the trade, Strategic DNA is an invaluable guide to making management investments pay off in a strategy that works — and keeps working.

Category:

Education

Tags:

• Strategic DNA
• CEO
• CFO
• CIO
• advice
• business planning