If you're like most business owners, you've been hearing about social media and podcasting for a while now, but it's seemed like way too much work to put in place. Now you're wondering whether it is right for your business and, if so, which platforms will provide the most bang for the buck.
In this session, we'll explore how to determine if social media is the right venue for your business and if so, where to put the bulk of your efforts and how to make the whole process easier. You'll learn:
* How to do status updates across multiple platforms with a single post
* How to submit video to multiple sites with only one posting
* How to get more SEO out of your existing articles and blog postings
* How to choose keywords for your business
* What sites are best for different types of businesses
* And, of course - Do You Really Need Social Media At All? (Some People Don't!)
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