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ABC Daytime "My Time" Campaign Promo (1988)

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Uploaded by on Jul 22, 2010

A variant of ABC Daytime's 1988 "My Time" campaign. This version highlights all three of the hour-long soaps (All My Children, One Life to Live and General Hospital), all of which no doubt got higher ratings than the half-hour offerings (Ryan's Hope, which was months away from cancellation, and Loving).

The theme of this campaign model had people hanging out, interrupting work or other important events (the topical OLTL promo had a woman snubbing her husband to catch the soap, while on her honeymoon!) while watching the daytime dramas.

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  • To my knowledge, there was no separate promo done in this fashion with both Ryan's Hope and Loving, or even individual ones for both. If none ever aired, it's just another shining example that the networks are always at fault when shows like that rarely get above 10th place during their runs. (This implies that both were great shows with supreme writing and characters..)

    I think I will do a custom version of this promo with scenes from RH and Loving..

  • It is a shame that the network was treating Loving and Ryan's Hope like they didn't exist :(

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