The Schools of Pharmacy and Medicine at UC San Francisco presents a progressive conference on Marketing of Medicines. The pharmaceutical industry spends billions annually on marketing. Health care professionals tend to believe they are not influenced by this marketing, but studies indicate otherwise. In this program, Lisa A. Bero, Ph.D., UCSF School of Pharmacy, discusses the effects of marketing on prescribing. Series: UCSF Marketing of Medicines: Critical Skills for Clinicians [1/2008] [Health and Medicine] [Professional Medical Education] [Show ID: 13888]
It doesn't really matter if it's with a bit of marketing, as long as medicines prescribed will deliver by its purpose. just make medicines work, that's all.
2011rhythmdivine 4 months ago
Nice work. keep it up. jkhgmj
EdgardoJustice 2 years ago
marketing has large effects on drugs prescribing,we must drow some red lines to pharmaceutical industries for patients health security
evilbenbiga 2 years ago
Great job!
I have posted this on PharmaGossip blog.
Keep up the pressure!
pharmagossip 3 years ago