Alert icon
We're changing our privacy policy. This stuff matters.  Learn more  Dismiss

Effects of Marketing on Prescribing: Does It Matter? (Pt.5)

Loading...

Sign in or sign up now!
2,169
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Feb 14, 2008

The Schools of Pharmacy and Medicine at UC San Francisco presents a progressive conference on Marketing of Medicines. The pharmaceutical industry spends billions annually on marketing. Health care professionals tend to believe they are not influenced by this marketing, but studies indicate otherwise. In this program, Lisa A. Bero, Ph.D., UCSF School of Pharmacy, discusses the effects of marketing on prescribing. Series: UCSF Marketing of Medicines: Critical Skills for Clinicians [1/2008] [Health and Medicine] [Professional Medical Education] [Show ID: 13888]

Category:

Education

Tags:

Download this video

LICENSE: Creative Commons (Attribution-Noncommercial-No Derivative Works).

For more information about this license, please read: http://creativecommons.org/licenses/by-nc-nd/3.0/.

High-quality MP4 Learn more

  • likes, 0 dislikes

Link to this comment:

Share to:
see all

All Comments (9)

Sign In or Sign Up now to post a comment!
  • It doesn't really matter if it's with a bit of marketing, as long as medicines prescribed will deliver by its purpose. just make medicines work, that's all.

  • Nice work. keep it up.  jkhgmj

  • marketing has large effects on drugs prescribing,we must drow some red lines to pharmaceutical industries for patients health security

  • Great job!

    I have posted this on PharmaGossip blog.

    Keep up the pressure!

Loading...
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more