Wieden+Kennedy London showreel

http://www.wklondon.com — Wieden+Kennedy is an independent, creatively led advertising agency that creates strong and provocative relationships between good companies and their consumers.

Quote: "We never start off by trying to create advertising. Our fear is that, if we jump straight into ad-writing mode, then well get advertising that looks like advertising. We want stuff thats got a brand or product idea first, rather than an advertising idea. So the first task is to come up with the ideas, writing, images, quotes, clips from films, or whatever, that seems relevant to the brand. In other words, we start by developing a rich and nuanced understanding of a brands voice. This is not a linear process of defining strategy that informs the execution. This is a way of working and thinking where strategy dovetails with creative. Each inspires the other. Hopefully this results in fresher, truer work. Its an organic, collaborative process and our clients have hands-on participation at every stage. With each new task, we find an extraordinary approach in order to achieve extraordinary results."

Category:

Music

Tags:

• Wieden+Kennedy
• London
• showreel
• advertising
• creative agency