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Free Web Analytics is much like a Free Puppy

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Uploaded by on Dec 28, 2009

Using a free web analytics tool can seem great at the beginning, kind of like having a new puppy. Until the realization sets in that there could be a lot more work involved than anticipated. Listen to John Lovett, Senior Analyst at Forrester Research as he equates using free web analytics tools with getting a new puppy. He warns marketers about the amount of work involved to ensure the proper value is gained from the tool, and the surprises that could happen along the way. To view the complete webinar click: http://bit.ly/7peS7z

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  • Haha...I guess this guy hasn't tried Yahoo! Web Analytics yet!! :)  Not a very good analogy. Every analytics solution (paid or free) takes a lot of work!

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