"Don't Get In" TAC TV ad focused on young drivers

This was the first time the TAC gave young people a chance to say no and resist peer pressure to get into a car with a driver they dont trust.

It was also the first time that the long-term mental injuries were shown. One of the tragedies of such injuries is that within a year, practically all a victims old friends drop away and stop visiting. The parents shoulder the entire burden.

Some remarkable make-up shows scenes from the life of the once vivacious victim as she ages over 30 years.
Launched: 1997.
Victorian Road Toll that year: 377.
http://www.tac.vic.gov.au
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Category:

Film & Animation

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