RecruitFest 2010 - Going Glocal- A Conversation with Chris Hoyt of PepsiCo - Part 1

Q&A With Chris Hoyt, Talent Engagement & Marketing Leader at PepsiCo and Eric Winegardner, VP Client Adoption, Monster Worldwide.

As more companies begin to understand the value of recruitment marketing, what basics should yours keep in mind when finally deciding to step into this channel? This informative session with PepsiCo's Chris Hoyt will illustrate the approach this global brand is taking to deliver "not just a 'message' to both passive and active job seekers...but an idea" through its new "Possibilities" campaign.

How can employers deliver a core brand message around the world while giving recruiters the flexibility to customize the message in a way that helps attract the type of talent they're hoping to engage? Learn how PepsiCo is going "glocal" by creating a universal brand with the flexibility to be as local in delivery as required. Delivering a clear message around an employer's overall value proposition can be a challenge; this conversation will help you decide exactly what the "big win" should be, and best practices for building a breakthrough brand that works both around the corner and around the world.

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