The brand is the business Pt2: Vijay Mallya

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Uploaded by on Apr 28, 2008

The brand is the business Pt2: Vijay Mallya, Chairman, United Breweries Group and Kingfisher Airlines

"Today more than half of the total stock market value of corporations lies in intangible assets such as brands ... The brand is the business." This statement by Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide at the World Effie Festival 2008, sums up why brand building is important for companies. In this climate of the brand imperative, advertising gurus converged on Singapore for the conference which celebrates advertising effectiveness.

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  • Does King Fisher airlines

    fly to Singapore

  • True ammbasedor of Brand India

  • He has a awsome airline. Hope to fly Kingfisner airlines. Very smart man. Definately knows what he is talking about.

  • The way he speaks shows how much he knows abt marketing.He is a very accurate tycoon who is always on the move.Once open a time Khodays were leading but see now he has overtook them in a big way.His biggest rival is Hari Khoday

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