LTNZ - Land Mines (New Zealand)

I thought LTNZ were stopping the graphic ad campaigns? Although this isn't really graphic, it's just incredibly well made. Sure, there's a crash, but there's no gore, or explosions, or any bodies flying through the air. It's a very clever concept, although I think it's a little too obscure to get a message across.

Category:

Autos & Vehicles

Tags:

• road
• safety
• new
• zealand
• speeding
• ltnz
• advert
• commercial

[heightsgreen]

Too obscure? How much clearer can a message be?

[wuzzlevideos]

@heightsgreen Well, It's not too obscure for me, but I'm an intelligent chap. Sometimes they go too far with metaphors in these ads, and you get the more stupider people (sometimes it's Americans, they don't do too well with the more weirder concepts at times, but their adverts are made a little differently, they're more obvious and "in your face") going "I don't get what the point of this ad is" - I see it a lot on a lot of my uploads.

[wkk666]

Ford New Zealand were attempting to sue the LTNZ

over this ad.

[wuzzlevideos]

So I heard. I think that's a little stupid really. It's not as if anyone in their right mind would think "Oh, I'll not drive Fords anymore" - the advert is clearly meant to convey a serious message, and not meant to disparage any particular company.

[keiwata262]

These ads are getting less and less affective each year. It would be better to re-run those that were made in the mid to late 90s. The creators of those oldies obviously put a great deal of thought into those ads than just smashing cars up as it is done here.

[wuzzlevideos]

I was of the understanding that the shock tactics of the mid to late 90s were being wound up now in favour of clever campaigns because the public were getting more used to them?

[heyitsboo]

just because they un-badge the car doesn't mean people wont recognise it as a stupid ford falcon lol. fords suck.

[Sporkerchan]

@wuzzlevideos Actually the ads in the US for speeding are almost non existent; it's drunk driving and using cell phones while driving are the big psas.

[NataliaRoschinaJapan]

I was told that there are still landmines remaining in NZ on the Desert Road, and one soldier died early 2010? trying to take a landmine out using wrong equipment. If there are no landmines, what are the explosion warning signs from NZ Army for on the Desert Road asking drivers not to stop or step out of the car in case of explosions? It's really BAD atmosphere on the Desert Road with all the army wires, etc. SO CLEAN AND GREEN-WITH LANDMINES IN BETWEEN? NZ has to become honest =CHANGE or di

[Mistoballin]

Bring a metal detector next time, buddy.

[Kainisskate]

@luna8181 open roads in new zealand dont usually have barreirs

[wgtnnz]

We all know Ford sucks, so I'm not surprised!

[bachaddict]

i think the crash is computer generated

[mbta1000]

very powerful video

good job :)

[hoodfan96]

hahahahahahhahahahahaah wtf boom thats a killer! damn! xD