Behind the Bright Lights (1935)
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Uploaded by CharacterControl on Sep 13, 2008
Behind the Bright Lights (1935)
How Chevrolet's giant electric sign in downtown Chicago works.
Producer: Handy (Jam) Organization
Audio/Visual: Sd, B&W
Keywords: Advertising: Outdoor; Electricity; Chicago
- 23 likes, 0 dislikes
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Clever how the analogue world works, isn't it? I sure hope nothing spoils the digital wonderland we're living in today, because all that knowledge will be lost, and we'll be doomed to another dark ages (no pun intended).
cpoticha 6 months ago
Great film, but to think they mention it is more safe uphere then below... i still prefer to be on the ground...
lalknkns 6 months ago
The sign on Times Square utilized a slightly different technique to deliver the animated signs who's content was animated by Otto Mesmer. The short animated "films" were shot on black & white film. They were run through a projector that shined onto a light sensitive photo receptor that translated points on the screen to the huge sign on Times Square as lightbulbs going on & off in correspondence to the light & shadows of the film.
ztrawhcsg 6 months ago
New York ? Nope - it's the sign that dominated the Chicago lakefront vista at the north end of Grant Park until the Prudential Building was built in 1955. You can see the Wrigley Building in the background as well.
nywb 6 months ago
sign monkeys .... now they would have a real fancy title.... sign monkey is too demeaning.... they were better people then, than now.
oscarmacaroni 2 years ago
Super cool stuff! Thanks for sharing!
ImForwardlook 2 years ago
This is a fantastic film, about one of the most famous signs in new york in 1935. If you look closely in many old movies on TCM you can see this sign in the back ground.
vintagepast 3 years ago
The year my dad was born! Thats great stuff..
msully672008 3 years ago