RIT on TV News: Matt Fronk

WROC-TV (Channel 8) reports on Matt Fronk, former General Motors executive and fuel cells expert who joins Rochester Institute of Technology as director of the Center for Sustainable Mobility.

The man who headed up the Fuel Cell Research Lab in Honeoye Falls for 20 years is teaching a whole new generation.

The GM Fuel Cell plant in Honeoye Falls is in Matt Fronk's rear-view mirror. He's moving forward in his new position at RIT, and Fronk says it will allow him to focus on more than the development of green technology for cars.

He is a veteran in the industry, and he'll be using his 30 years experience to teach students and employees on fuel cells, hybrids and biofuels.

Fronk says the Fuel Cell program at GM is in good shape, and he believes his work at RIT could help further the technology.

"We have a lot of good work going on with the car companies, but not much support from the government. I think RIT can play a role in trying to connect the dots, and that will be one of my responsibilities," said Fronk.

Fronk plans to look in his rear-view mirror from time to time to connect the dots.

"The plan is to still work closely with Honeoye Falls and other companies to move this ahead, and have effective commercial product down the road," said Fronk.

Fronk's formal title is the director of the Center for Sustainable Mobility. The department is part of RIT's Center for Integrated Manufacturing Studies.

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