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Yahoo's New Advertising Creative

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Uploaded by on Sep 23, 2009

NEW YORK (YouTube.com/AdAge) -- In this Sept. 22, 2009 appearence at New York's Advertising Week, Yahoo chief marketing officer Elisa Steele unveiled the new creative for a $100 million ad campaign. This is a four-minute excerpt from her presenation shows the new video and print materials.

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  • Googles better

  • great presentation, posted on the calamity girl for toronto new york city news

  • WOW! 100million dollar COPY driven campaign? C'mon now!

  • fail

  • Good to see Yahoo still thinks they are the internet, and don't realise that the internet has always been a bottom up entity.

    $100m down the swanny.

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