For the music we did on this, our friend, Rob Crow of Pinback, slows down and re-interprets the Human League song "(Keep feeling) Fascination" to create an ethereal accompaniment to the slow-motion action for this spot for Kingsford Charcoal by DDB SF. Check our blog to hear the full version: http://www.singingserpent.com/blog/
Beautiful reimagining of a wonderful song that reminds most people my age of the carefree summer of 1983. I only wish all covers were this respectful to the original. Great job, too, on whoever shot and edited the ad. Very nice campaign.
AtlTJL 7 months ago
Freaking brilliant.. And all for just a charcoal commercial.
6irondriver 8 months ago
I got the full song on the blog link they posted.
llllkaallll 1 year ago
Human League Fascination :)
bocacherry 1 year ago
I have been looking for this version since the commercial aired!!! It's so melodic.
eg19082 1 year ago
is there a full version of this song somewhere? its so good.
MustangMan427 1 year ago