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2007 Hatch Awards - Opening Video

Testing proves that testing works. Real focus groups rip the greatest spot commercial ever produced to pieces. These are not actors. Directors: Roger Baldacci & Lawson Clarke Agency: Arnold  
 
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42doh (8 months ago) Show Hide
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Nicely done Roger. Just saw this for the first time.
f10odogherty (10 months ago) Show Hide
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The makers of this video don't know much about real market research and focus groups. To say that focus groups don't work is a topic as big as advertising controls our minds. Please, try to differenciate between good and bad resarch as you do between good and bad advertising.. Or maybe you suggest advertising is always good and full of creativity?
ROGERBALDACCI (8 months ago)
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charliealfonzo (1 year ago) Show Hide
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no it is NOT as user-friendly, hahaha...
you're funnier than these people at the focus group.
retorolf (1 year ago) Show Hide
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Yes. What you call "a focus group" in advertising. It is beeing done, and the point of the video is, as you say, that this is a really stupid thing to do!
farbink (1 year ago) Show Hide
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Oh wow. story of my life. how is it possible that these people think they are helping?
rissaofthesaiyajin (1 year ago) Show Hide
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People in large groups are stupid. History continues to prove this.
session036 (1 year ago) Show Hide
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Thank GOD someone knows what they are talking about.. reference to ennahoja
MatrixMaster2 (1 year ago) Show Hide
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actually it symbolizes ibm, but close enough.
ennahoja (1 year ago) Show Hide
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Ah, sorry, I tend to generalize. I should stop that... Anyway, thanks for correcting me, I like to know as much as possible, preferably correct stuff, about Apple :D

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