2007 Hatch Awards - Opening Video
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Uploaded by MikeEckley on Oct 3, 2007
Testing proves that testing works.
Real focus groups rip the greatest spot commercial ever produced to pieces.
These are not actors.
Directors: Roger Baldacci & Lawson Clarke
Agency: Arnold
- 92 likes, 7 dislikes
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All Comments (46)
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@ennahoja No, Windows didn't exist in '84. The oppressor was IBM.
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This ad is just as crap as the original only with less relevance than it had in 1984. I'm going with the monkey.
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However bad focus groups are, the original ad was still retarded.
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I like dog commercials :D
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Why creative people in advertising HATE focus group research. Hope clients who are in love with LINK are watching this!
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I think the point is that focus groups are effective only in certain areas and can be grossly overused, misused, and misread.
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Nicely done Roger. Just saw this for the first time.
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The makers of this video don't know much about real market research and focus groups. To say that focus groups don't work is a topic as big as advertising controls our minds. Please, try to differenciate between good and bad resarch as you do between good and bad advertising.. Or maybe you suggest advertising is always good and full of creativity?
3 years ago 2
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no it is NOT as user-friendly, hahaha...
you're funnier than these people at the focus group.
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This exactly what happens to me at work.
My boss=focus group.
deepir 4 years ago 3
this is why working in advertising sucks.
meganificent 4 years ago 3