Nonprofit Branding & Fundraising Ethics (vlog)

What does a charity's donor list say to you about them? When should a charity turn down a donation because it might harm their brand?

Examples include a marketing agreement between Taco Bell and Boys and Girls Clubs of America, and Hilary Clinton's latest fundraising scandal.

Category:

Nonprofits & Activism

Tags:

• fundraising
• nonprofit
• ethics
• clinton
• taco
• bell
• charity
• kenrg

[myreply999]

Secondly..

My points that I think your argument is irrelevant,its possible to find conflicting ideals in most relationships between charities and companies providing funds,charitiies have to hit the source. The source generally comes in the form of corporations that have opposing values to the charity, but benefits for both are clear. The charity achieves its goal, finding a big fat donation and the corporation receive a positive association with human justice, which is a great marketing tool!

[kenrg]

True... to an extent - My point is that it's all, really, a matter of degree. My comment about "now conflict with Mocrosoft" was intended only for the Boys and Girls Club, which does have fighting childhood obesity as a goal (therefore, potential conflict with fast food), but has nothing in its mission about the issues you bring up. It's up to each group to decide if/when certain sponsors are in conflict with their stated purpose. And, again, no easy answers, just something to think about.

[samszeman]

thank god there are people like you , who don't see these issues and just turn their head. Thanks for bringing topics life this to the public eye and creating debates. Great stuff .

[kenrg]

Debate is good...

[Politicx1984]

The mission of BCGA is: to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. Funds from donor such as Taco Bell, Microsoft and Best Buy help the organization to provide a safe place to learn and grow.

[kenrg]

I don't see any possible conflict with Microsoft or Best Buy - The question is only does a marketing agreement with Taco Bell conflict with "productive and responsible" when there's an epidemic of childhood obesity? Again, I chose this example because it is not 100% clear and can be argued well from both sides. I only wanted to raise the general question for organizations to think about. Thanks for your comments.

[blainewiak123]

cool video really great keep it up!

[1veryhappygirl]

I would like to donate some of the proceeds from the sale of my art to help non-profits. I would love some help with this "Art for a Cause" program at my Beautiful Art Gallery .

[TheExtremeCloser]

The fact that you ate at Taco Bell rendered your argument null & void. If it was good enough for you, it's good enough for the Boys and Girls...

About Hillary,

she's probably keeping the money. Has she ever told the truth before?

[EnricoGiampi]

Got a question for Wikimedia Foundation: I saw from your amazing video

you have a very large headquarter, with qualified staff and managers who undertake the entire web project management and administration.

How do you pay all of this, a big structure and all staff that maintains and manages the entire web project if you're a nonprofit association? thanks

[hugoingino57]

I was moved by your video about ethics

I joined 30 years ago Isckon a non profit

we suppose to be vegetarians and therefore I became one 30 years ago so I lear4n we don't suppose to kill animals unnecesary for food chickens pigs, cows etc i will like someday to meet if you agree with my viewsanything so whoever is breaking this rules should be sued or put out of tbusiness

[myreply999]

Debate is great, well done!!

Firstly..

Its interesting that below you have written that you dont see any conflict with Microsoft, in my opinion, and Im not asking you to agree, Microsoft are apart of an elite group of Multinational Corporations that through neo-liberalist ideologies are spreading economic prosperity throughout the world while simultaneously inflicting a process of marginalisation on many groups in society, which is increasing levels of inequality and poverty in the world.

[CeeMeGee]

Taco Bell is not telling you how much food to eat. Taco Bell is not making people obese. The over eaters are. Every one knows the difference between right and wrong and it is unfortunate that food and money can get in the way of the right decision. BIG CAN OF WORMS!