Conversion expert Bryan Eisenberg explains the modifications you need to make when testing on low traffic sites, with a minimum of 5 to 10 orders per week. Factors you're looking for in designing t...
Conversion expert Bryan Eisenberg explains the modifications you need to make when testing on low traffic sites, with a minimum of 5 to 10 orders per week. Factors you're looking for in designing tests are: (1) high impact elements that will show a large difference, (2) fewer variations, and (3) a minimum number of orders, either completed or put in the shopping cart. He also contrasts Taguchi Method of Experiments with Google Website Optimizer's full factorial testing.
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This video really helps a lot as most of my clients are also SMBs. Thanks!