Conversion expert Bryan Eisenberg explains the modifications you need to make when testing on low traffic sites, with a minimum of 5 to 10 orders per week. Factors you're looking for in designing tests are: (1) high impact elements that will show a large difference, (2) fewer variations, and (3) a minimum number of orders, either completed or put in the shopping cart. He also contrasts Taguchi Method of Experiments with Google Website Optimizer's full factorial testing.
If he would have scripted this and had a cute young woman provide the same information while doing her make-up he'd get 500K views in-side of a week.
OctoBox 2 years ago
Very informative video. It helped me to understand split testing. Thanks
ejsiddiqui 2 years ago
I really look forward to the new book!
This video really helps a lot as most of my clients are also SMBs. Thanks!
IamJustinM 3 years ago