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Split-Testing on Low Traffic Sites with Bryan Eisenberg

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Uploaded by on Jul 7, 2008

Conversion expert Bryan Eisenberg explains the modifications you need to make when testing on low traffic sites, with a minimum of 5 to 10 orders per week. Factors you're looking for in designing tests are: (1) high impact elements that will show a large difference, (2) fewer variations, and (3) a minimum number of orders, either completed or put in the shopping cart. He also contrasts Taguchi Method of Experiments with Google Website Optimizer's full factorial testing.

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  • If he would have scripted this and had a cute young woman provide the same information while doing her make-up he'd get 500K views in-side of a week.

  • Very informative video. It helped me to understand split testing. Thanks

  • I really look forward to the new book!

    This video really helps a lot as most of my clients are also SMBs. Thanks!

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