The Conference 2011: Marketing Keynote: Jill Beraud

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Uploaded by on Jul 26, 2011

Marketing Keynote: Jill Beraud

From Victoria's Secret and Henri Bendel to Starbucks and Pepsi, Jill Beraud has rapidly become one of the world's most accomplished, prolific and successful brand marketers. In this exclusive Marketing Keynote, Beraud will discuss the evolving relationship between advertisers and media marketers as well as provide unprecedented insight into the shifting (social) media mix, the role creativity plays in effective advertising and how brands are on the verge of becoming their own media properties.

Speaker:
Jill Beraud, Former CMO, PepsiCo Americas Beverages; Former President, Joint Ventures

This video and others from PromaxBDA: The Conference 2011 are available on demand. Please go to http://prod.promaxbda.org/2011conference/2011vod.aspx for more information.

You can save $100 off any Session on Demand package when you use this promo code 2011NYTUBE when completing your order.

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